Marketing Lead

Location: Kolkata (Remote)

Experience:

  • 8 - 10 Years

Responsibilities :

  • Develop and lead B2B marketing strategy, messaging, tactics and targets aligned with Exavalu’ s company vision
  • Preparing marketing plans and implementing the same
  • Identifying opportunities for brand growth and innovation
  • Manage and enable the company’s brand building by creating content rich materials
  • Lead on developing marketing campaigns and working collaboratively with the existing team to execute those across all elements of the marketing mix, ensuring cohesive brand positioning consistent across all existing and future channels
  • Working closely with Inside- Sales team for proper implementation of marketing plan and achieving the desired results
  • Designing and posting marketing collaterals on different social media platform like LinkedIn, Twitter etc.
  • Helping BU Heads in preparing decks for pitching new clients from a marketing perspective
  • Responsible for digital branding and campaigns
  • Responsible for conceptualizing the development of company website and working closely with the website management team for regular maintenance and updates as an when required

Experience & Qualification :

  • Graduate /MBA in any discipline
  • Proven experience in B2B marketing
  • 4+ years of prior experience in marketing roles preferably at an enterprise software company
  • Excellent written and verbal communication
  • Digital marketing experience and working knowledge of online marketing tools
  • Must be diligent in evaluating communication channels and understanding how they represent a company’s image
  • Ability to put strategies together to achieve desired objectives

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