Salesforce

Using Salesforce Financial Services Cloud to Transform The Business Operations and Customer Service of a Leading Administrator of Self-Insured Longshore Benefits

SF

Objective

Our client, a large, U.S. based administrator of self-insured workers compensation benefits for dock employers, wanted to streamline business operations, provide better customer service to their members, and bring new products to market more quickly and consistently.  Manual operational processes and basic, hard-to-integrate, back-end tools made it difficult to achieve their business goals.  They wanted to expedite their journey to a modern, consolidated CRM and policy administration platform, and turned to Exavalu because of our deep insurance expertise and experienced Salesforce Financial Services Cloud and MuleSoft resources.

Services Offered

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Advisory

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Implementation

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Consulting

Challenges

Our client struggled with a fragmented view of their customers due to disconnected systems and integration difficulties. Operational challenges were further compounded by inefficient tools and a lack of automation in policy administration tasks, such as new business, renewals, and payroll management. Additionally, their existing systems caused delays and high costs when launching new products or distribution models. Data integrity issues negatively impacted the quality of service from underwriters, safety teams, and claims representatives. Furthermore, documentation and governance challenges resulted in organizational gaps and inconsistencies across their operations and Salesforce codebase.

How Exavalu Made a Difference

Our Methodology and Approach

To address these challenges, we deployed a team of seasoned Salesforce and Mulesoft resources with extensive insurance industry experience. We identified process gaps, bottlenecks, and inefficiencies through detailed discovery workshops. Our team defined a comprehensive data model to ensure consistency and integrity across member and policy data. We implemented the client’s DBA product offering on Salesforce Financial Services Cloud, with guided quoting, binding, and invoicing processes. Our team of experts also implemented deployment strategies based on best practices to keep Salesforce environments synchronized. We created essential requirement, design, and architecture documents that incorporated industry best practices. Extensive training was provided to enhance the customer team's skills, ensuring a seamless transition and effective use and management of the new system. The initial, main phase of the project was delivered within an aggressive timeline of 8 weeks. This included detailed discovery and design with accelerated build, test and deployment cycles.

Business Benefits

Superior, High Touch Customer Service:

Consolidated data and improved data quality enables employees to provide timely and effective assistance to customers and synchronize their activities across underwriting, safety, and claims.

Enhanced Efficiency:

Standardization of key processes and improved data quality has led to faster feature rollouts and quicker issue resolution.

Improved Data Integrity:

The unified data model and synchronized Salesforce environments ensured consistent and reliable data, enhancing decision-making and operational efficiency with actionable intelligence.

Streamlined Operations:

Simplified and standardized quoting, binding, and invoicing processes significantly reduced manual workloads, allowing staff to focus on high-value tasks. The company expects 40% operational efficiency gains across CRM, product launch, and policy administration processes.

Rapid Time to Market With New Products:

A modern, configurable policy administration platform greatly simplifies new product implementations.

Accelerated Transition:

Comprehensive training programs ensured that the customer team can quickly adapt to the new system.

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