Success Story
Competitive Pricing Dashboard for Home & Condo Owners
Our client wanted to improve how competitor pricing data was collected, analyzed, and delivered to business users. Existing processes relied heavily on manual effort, spreadsheets, and fragmented data preparation methods, limiting the organization’s ability to react quickly to market changes and optimize pricing and underwriting strategies.
The organization faced several challenges that impacted pricing visibility and decision-making:
Manual processing of competitor pricing data slowed analysis and reporting
Heavy reliance on spreadsheets and SQL created data silos and increased error risks
Limited scalability in handling growing volumes of competitor and market data
Lack of centralized, governed data management for pricing analytics
Delayed access to actionable competitive intelligence for pricing and underwriting teams
Exavalu partnered with the client to design and implement a modern, automated competitive pricing analytics platform. Key initiatives included:
Built a centralized Databricks Lakehouse architecture with Bronze, Silver, and Gold data layers
Automated ingestion and processing of competitor pricing data using Databricks notebooks and orchestrated pipelines
Developed configurable data transformation and enrichment processes using PySpark
Implemented data validation and quality controls to improve reporting accuracy and consistency
Delivered curated pricing datasets for downstream analytics and reporting
Integrated Tableau dashboards to provide near real-time visibility into competitive pricing intelligence
Built a centralized Databricks Lakehouse architecture with Bronze, Silver, and Gold data layers
Automated ingestion and processing of competitor pricing data using Databricks notebooks and orchestrated pipelines
Developed configurable data transformation and enrichment processes using PySpark
Implemented data validation and quality controls to improve reporting accuracy and consistency
Delivered curated pricing datasets for downstream analytics and reporting
Integrated Tableau dashboards to provide near real-time visibility into competitive pricing intelligence
The new platform transformed competitive pricing analysis from a largely manual process into an automated, scalable operation.
With better visibility into competitive pricing, the solution helped the organization achieve a better quote-to-bind ratio and lower loss ratio, while improving market responsiveness and underwriting effectiveness. The platform also established a scalable foundation for incorporating additional data sources and supporting future analytical use cases.
End-to-End Automated Pricing Data Pipeline
Databricks Lakehouse Architecture
Near Real-Time Tableau Dashboard
Configurable Pricing Banding Framework
Enhanced Pricing & Underwriting Visibility
Self-Service Access to Competitive Intelligence
With Exavalu, the organization moved from manual competitor pricing analysis to a scalable, automated intelligence platform, enabling faster pricing and underwriting decisions, improved market visibility, and a stronger foundation for future analytics.
Connect with us to turn competitive pricing data into timely insights, sharper pricing decisions, and stronger underwriting visibility.
