Making Customers Feel Valued Through Loyalty Management Reporting

Success StoryMaking Customers Feel Valued Through Loyalty Management Reporting

A large US Enterprise wanted to strengthen customer engagement, so they approached Exavalu for assistance.

Challenge

1

They were looking to enhance their existing Loyalty Management and thus sought help in developing a comprehensive solution that would cover membership insights, reward redemption behavior, points analysis, and financial impact assessment.

The Difference Exavalu Delivered

We developed a logical and physical data model to support reporting needs and built ETL pipelines to integrate data from CrowdTwist and internal ARC systems. We also created a staging and curated layer in AWS S3 and structured data in PostgreSQL, developed 7 dashboards and 20+ reports using Power BI for data visualization. Our team proactively designed and implemented data architecture in AWS with an ODS layer for loyalty data.