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Success StoryMaking Customers Feel Valued Through Loyalty Management Reporting

A large US Enterprise wanted to strengthen customer engagement, so they approached Exavalu for assistance.

Challenge

1

They were looking to enhance their existing Loyalty Management and thus sought help in developing a comprehensive solution that would cover membership insights, reward redemption behavior, points analysis, and financial impact assessment.

The Difference Exavalu Delivered

  • We developed a logical and physical data model to support reporting needs and built ETL pipelines to integrate data from CrowdTwist and internal ARC systems. We also created a staging and curated layer in AWS S3 and structured data in PostgreSQL, developed 7 dashboards and 20+ reports using Power BI for data visualization. Our team proactively designed and implemented data architecture in AWS with an ODS layer for loyalty data.

Tech Stack

  • AWS Glue
  • Lambda
  • Athena
  • PostgreSQL
  • Power BI

Benefits

1

Improved donation tracking and redemption insights for better customer engagement

2

Enhanced customer retention by analyzing and optimizing rewards behavior.

3

Increased member base and annual donation frequency through targeted insights.

4

Helped with data-driven budget planning for inventory and physical item management.

Key Highlights

1

Scalable

AWS-based Solution

2

Advanced

Data Model

3

30+ Power BI Reports

for Loyalty Program Analytics

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Strategic Clarity. Flawless Execution.
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