A premium car buying service provider, affiliated with a major National Automobile Association, required an upgrade of their lead management system, that would improve the handling of qualified leads.
The high competition in the market, along with service & technology limitations of the manual processes prevented our clients from differentiating themselves from similar service providers and targeting a broader demographic. The root of the problem lay in the inefficient lead management system, that didn’t allow the agents to track and verify members’ in-market leads sent to the dealers. This lack of traceability resulted in poor member & dealer experience throughout the car buying process, subsequently preventing our clients from demonstrating the value of their services.
