Data and Analytics

Making Customers Feel Valued Through Loyalty Management Reporting

Introduction

A large US Enterprise wanted to strengthen customer engagement, so they approached Exavalu for assistance.

Services Offered

01

Advisory

02

Implementation

Challenges

They were looking to enhance their existing Loyalty Management and thus sought help in developing a comprehensive solution that would cover membership insights, reward redemption behavior, points analysis, and financial impact assessment.

The Difference Exavalu Delivered

We developed a logical and physical data model to support reporting needs and built ETL pipelines to integrate data from CrowdTwist and internal ARC systems. We also created a staging and curated layer in AWS S3 and structured data in PostgreSQL, developed 7 dashboards and 20+ reports using Power BI for data visualization. Our team proactively designed and implemented data architecture in AWS with an ODS layer for loyalty data.

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30+ Power BI Reports

Data-driven budget planning

Improved donation tracking and redemption insights

Enhanced customer retention by optimizing rewards behavior

Increased member base and annual donation frequency

Value your customers' engagement with Loyalty Management Reporting.

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